How do you capture future-focused, youthful energy without being so edgy as to alienate people from more traditional industries or investing firms? Because this fund focused on innovative projects designed to create a more sustainable and equitable future, we knew it was important for these inspirational and optimistic values to shine through.

We leaned into bright, dynamic colors and modern typography to create a brand that popped. Vibrant photography and videography helped emphasize the fund’s future-facing mission, while delightful hover states added a playful and refined touch. We focused on highlighting the people behind the funded companies in order to add the human touch that is often neglected in finance brands and websites.