When designing logos, the challenge is distilling a brand’s personality into a single, timeless mark. Although a logo is only one piece of what makes up a brand, it is an opportunity to create real recognition (also, who doesn't love seeing them printed on swag!). Each logo project comes with unique constraints—whether it’s a need to stand out in a saturated market, appeal to a broad audience, or reflect an organization’s evolution without losing its original essence.

The logo design process begins by understanding the brand’s history, industry, competitors, and audience.  Saint Scout works closely with clients to define the key  feelings the logo should convey. From there, we explore various concepts experimenting with shapes, colors and typography. Whether it’s creating a minimalist wordmark, a literal illustration or something abstract, our logos are always created to ensure flexibility and recognition across print, digital, and physical formats.

Saint Scout is proud to have created many logos that have supported brands as they've grown exponentially. By combining creativity and strategic design, these logos offer versatility across various platforms and mediums while capturing the essence of each brand.